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Understanding Blog Value

By Dave Sherwin of Lighthouse Marketing System LLC

A great reason to have a blog: blog value. That's right,
BESIDES the leads and cash you generate from a blog, it
has an inherent value all by itself. A blog with traffic
and links is an appreciating asset for the owner. If you
are interested in long term, income producing assets, and
you want to make cash online, blog ownership is a must.
There is more than one way to calculate blog value, a
simple one being to go to:

http://www.business-opportunities.biz/projects/how-much-is-your-blog-worth/

And type in your URL. It will tell you your blog value
using just one criteria: links. In my case, it thinks my
blog is worth $1,129.08. Not very much, dang it. But
would I actually SELL my blog for that much? Obviously
not.

Even though I'm a very part time blogger (I average
3-4 posts a week taking less than 20 minutes on each
post) my blog value is very high.
Let me tell you what it's REALLY worth to me. According
to google analytics, my blog currently gets 6,093 visits
per month. Now, 2,450 visitors are from a coop, which
costs me $75 a month, and the visitors from it are fairly
low quality, but it provides me a lot of leads so it more
than pays for itself.

But how do you calculate the value of the natural
traffic, in my case 3,643 of the visitors? Well, here's
how I do it: My blog is focused on the network marketing
industry, specifically online network marketing. My PPC
campaign that I run on other online network marketing
campaigns costs me an average of .47 cents per click.

So each visitor to an online network marketing site,
according to the very accurate market price determined by
Google itself, is 47 cents per click.
Now, I get 3,643 visitors per month FOR FREE to my blog.
But if I had to PAY for them, it would cost 47 cents each, so:

3,643 * .47 = $1,712.21 PER MONTH! That's $20,546.52 per year of traffic!
In other words, if I didn't have a blog with natural
traffic, I would have to pay $1,712.21 a month to buy
that traffic, but instead I get it free at my blog. Very
cool. And it's fun, I enjoy it.
Savvy? So here's the question: do YOU have a blog? Is it
getting natural traffic? If not, you are leaving money on
the table! Get yourself a blog right away, learn the
skills necessary, and start enjoying free traffic, an
appreciating asset, not to mention the actual leads and
products you can sell on your blog to make additional
cash.

Images

Dave Sherwin
Dave Sherwin

Contributed by escape on October 18, 2008, at 5:24 AM UTC.

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The cash blog widget helps gain repeat visitors. Gainer's beget gain Just curious, why isn't this intel linked to the cash blog?

JazLive Oct 18, 2008 13:45

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This intel was contributed by escape


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